Business-to-Consumer Electronic Commerce: A Longitudinal Study

Fifth IEEE Symposium on Computers and Communications (ISCC 2000) p. 286
Business-to-Consumer Electronic Commerce: A Longitudinal Study
Moez Limayem, City University of Hong Kong
Mohamed Khalifa, City University of Hong Kong

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DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/ISCC.2000.860652
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Abstract
The objective of this study is to investigate the factors affecting online shopping. A model explaining the impact of different factors on online shopping intentions and behavior is developed based on the Theory of Planned Behavior. The model is then tested empirically in a longitudinal study with two surveys. Data collected from 705 consumers indicate that subjective norms, attitude, and beliefs concerning the consequences of online shopping have significant effects on consumers' intentions to buy online. Behavioral control and intentions significantly influenced online shopping behavior. The results also provide strong support for the positive effects of personal innovativeness on attitude and intentions to shop online. The implications of the findings for theory and practice are discussed.
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Index Terms- e-commerce, online shopping, TPB Citation: Moez Limayem, Mohamed Khalifa, "Business-to-Consumer Electronic Commerce: A Longitudinal Study," iscc, p. 286, Fifth IEEE Symposium on Computers and Communications (ISCC 2000), 2000

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