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19th International Conference on Data Engineering (ICDE'03)   p. 738
Mining Customer Value: From Association Rules to Direct Marketing
Ke Wang, Simon Fraser University
Senqiang Zhou, Simon Fraser University
Jack Man Shun Yeung, Simon Fraser University
Qiang Yang, Hong Kong University of Science and Technology

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DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/ICDE.2003.1260853
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Citation:  Ke Wang, Senqiang Zhou, Jack Man Shun Yeung, Qiang Yang, "Mining Customer Value: From Association Rules to Direct Marketing," icde, p. 738,  19th International Conference on Data Engineering (ICDE'03),  2003