Abstract
Strategic decision makers are working in dynamic environments that are increasingly difficult to address using rational analysis. Specifically, the onslaught of great amounts of information that is increasingly sophisticated, conflicting, or even distracting for making plans about the future has led to the promotion of a more creative and action-based model of decision making. While technology has played a part in building this confusing information environment, it also offers tremendous advantages for boosting creative action-based decision making because of its unique capabilities at 1) randomizing and generating output; 2) iterating input inmillionsls of times; 3) accessing icmillionsls of inputs instantly; and 4) recreating exact conditions in a simulated environment. This paper offers four propositions about how technology can uniquely improve creative action-based decision making.