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2004 IEEE International Conference on e-Technology, e-Commerce and e-Service (EEE'04)   pp. 249-252
Mobile Target Advertising by Combining Self-Organization Map and Decision Tree
S.C. Wang, Chaoyang University of Technology
K.Q. Yan, Chaoyang University of Technology
C.H. Wei, Chaoyang University of Technology

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DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/EEE.2004.1287317
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Abstract
Internet brings us convenient communication and changes many aspects of existing businesses and generated new companies with new business models, business opportunity. In order to achieve a sustainable competitive advantage, enterprises must first understand then please their customers. To satisfy customer needs, enterprises have to reach personalized and interaction channels. In this paper, we proposed electronic ticket (eTickets), Self-Organization Map (SOM) and decision tree arrive at personalized mobile advertising recommend mechanism. All of these technological processes mainly aim at promoting the products and enhancing customer loyalty as well as providing appropriate personalized mobile advertising for more profit to achieve win-win result.
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Citation:  S.C. Wang, K.Q. Yan, C.H. Wei, "Mobile Target Advertising by Combining Self-Organization Map and Decision Tree," eee, pp. 249-252,  2004 IEEE International Conference on e-Technology, e-Commerce and e-Service (EEE'04),  2004