Abstract
In recent years, with the rapid growth of the Internet in terms of the widespread acceptance and the increased bandwidth of connection, the situation of digital piracy on the Internet has become increasingly serious. Due to the increased punishment and prosecution by the authorities, currently we can rarely find web sites that provide copyrighted digital materials (music, movies, software, games, etc) to download. Instead, end users nowadays share those copyrighted materials among themselves. This kind of peer-to-peer sharing is facilitated by the growth of the virtual communities. Piracies in virtual communities become a major trend in young generation nowadays. The objective of this paper is to examine the behavioral intention of members in virtual communities to digital piracy under group settings by proposing a theoretical model.