| Abstract |
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Trust and privacy have been widely recognized as important issues in the field of Electronic Commerce. This study proposes a research model with trust and privacy as two endogenous variables along with other exogenous variables like independent self-construal, interdependent self-construal, technological knowledge, and Website quality, that are expected to effect Internet consumers’ trust level and privacy concerns.
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 Additional Information
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Citation:
Jeng-Chung V. Chen, Yang Il Park,
"Trust and Privacy in Electronic Commerce,"
eee,
pp. 117-120,
2004 IEEE International Conference on e-Technology, e-Commerce and e-Service (EEE'04),
2004
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