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Published Articles >> Table of Contents >> Abstract
2004 IEEE International Conference on E-Commerce Technology (CEC'04)
pp. 9-15
Building and Evaluating Non-Obvious User Profiles for Visitors of Web Sites
Naveed Mushtaq, Johann Wolfgang Goethe-University of Frankfurt
Peter Werner, Johann Wolfgang Goethe-University of Frankfurt
Karsten Tolle, Johann Wolfgang Goethe-University of Frankfurt
Roberto Zicari, Johann Wolfgang Goethe-University of Frankfurt
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DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/ICECT.2004.1319712
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| Abstract |
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Building profiles of registered users of a web site, as in
case of a portal, is of importance if it goes beyond
collecting the obvious information the user is willing to
give at the time of registration. The starting point of this
work is the assumption that a community of users is
registered on a web site and that for each user a profile is
built. Such a profile contains two parts of data: one
obvious, given directly by the user and one less obvious,
inferred by the user’s behavior during his visits on the site.
This paper presents ideas on how to build a user profile
based on non-obvious information and takes into account
various factors influencing in its development. Special
emphases are paid on feedback mechanism and several
methods of measuring its results.
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 Additional Information
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Index Terms- Non-obvious user profile, Web page ranking, Feedback mechanism
Citation:
Naveed Mushtaq, Peter Werner, Karsten Tolle, Roberto Zicari,
"Building and Evaluating Non-Obvious User Profiles for Visitors of Web Sites,"
cec,
pp. 9-15,
2004 IEEE International Conference on E-Commerce Technology (CEC'04),
2004
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