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Published Articles >> Table of Contents >> Abstract
April 2004 (Vol. 37, No. 4)
pp. 28-33
A Software Infrastructure for Authenticated Web Metering
Carlo Blundo, University of Salerno
Stelvio Cimato, University of Salerno
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DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/MC.2004.1297298
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| Abstract |
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The Internet has become a mainstream, multibillion dollar advertising channel. The popularity mechanisms that rule traditional advertising economics also rule online advertising, but traditional systems for measuring ad exposure are of little value. Even a trusted host site can generate statistics that don't correspond to real usage. Advertisers and auditing companies haven't adopted a standard technique to accurately measure the number of visits a site receives and hence the advertising exposure. A proposed framework based on hash chains minimizes the overhead associated with the additional communication required to implement a counting technique. Testing in a prototype implementation indicates that the framework also guarantees security and nonrepudiation of the produced proof of visits.
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 References
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 Additional Information
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Citation:
Carlo Blundo, Stelvio Cimato,
"A Software Infrastructure for Authenticated Web Metering,"
Computer,
vol. 37,
no. 4,
pp. 28-33,
Apr.,
2004
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